Saturday, September 17, 2011

Brand Devotion - No One is Immune

     This week's blog post question to consider is: What brand have you been devoted to? I was sorry to say that only one brand popped into my mind: StarKid. Many of you are probably wondering, "What the heck is StarKid?" Well, it's a production company that got its start as a college drama club at the Univerity of Michigan. First, they posted plays about Harry Potter on Youtube called A Very Potter Musical and A Very Potter Sequel. They soon gained a large fanbase (94 million total views) and made another musical called Starship.
     Below is a song from A Very Potter Sequel.

Video courtesy of Blueluna1695

And here is a scene from Starship:


Video courtesy of StarKidPotter on Youtube.

Here is the brand's logo:
Image found at wizardinglife.com

Image found at amazonnaws.com
Image found at annarbortshirtcompany.com

     As you can see, the company makes buttons and shirts to advertise their brand. They also sell StarKid sunglasses, flip flops, tote bags, notebooks, hoodies, and water bottles. Each product features the Starkid logo in some way, shape, or form.
     My devotion to this brand has driven me to constantly check the StarKid youtube page to see if they have uploaded another show. It has also gotten me to buy various products from their online store, including: three shirts, a headband, sunglasses, and a Starship DVD.
     My family hasn't been sucked into the StarKid world just yet, but that could always change. My devotion to this brand may cause my brother to see what the shows are about. My mom has started watching the plays with me, but I think she just tolerates it.

Sources
www.annarbortshirtcompany.com/154-Team-StarKid-Logo

Blueluna1695. "Harry Freakin' Potter -lyrics(on screen)." 8 Jan. 2011. Web. 16 Sept. 2011.

StarKidPotter. "Starship Act 1 Part 4." Youtube. Youtube, 30 April 2011. Web. 16 Sept. 2011.

http://s3.amazonaws.com/admin.annarbortshirtcompany.com/retail_product_images/270/default.jpg

www.wizardinglife.com/wp-content/uploads/2011/05/STARKID_ALBUM_IMAGE_for_twitter.jpg
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4 comments:

  1. KMB93September 18, 2011 at 3:41 PM

    What introduced you to this brand? Do you think that StarKid will be popular in the future, or do you believe that they will end up like most trends simply running their course?

    ReplyDelete
  2. Brianna TothSeptember 18, 2011 at 4:32 PM

    Kearsten, I came across one of their videos on Youtube by accident. I think StarKid will be gaining popularity because one of their members, Darren Criss, is on Glee now. He has been introducing Glee fans to StarKid. The other members of StarKid are also branching out. This is why I think StarKid isn't going to fade any time soon.

    ReplyDelete
  3. KimmySeptember 18, 2011 at 5:36 PM

    What was one of the first things you loved about StarKid and kept you hooked on them? Do you think that is something other StarKid fans love too?

    ReplyDelete
  4. Brianna TothSeptember 18, 2011 at 6:48 PM

    One of the first things I loved was their take on Harry Potter. I definitely think that other StarKid fans love that, too.

    ReplyDelete

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