According to Asa Briggs and Peter Burke, Innis, an economic historian, had a theory that “each medium of communication tended to create a dangerous monopoly of knowledge.” This means that there is a point where an individual can become too connected to media and know too much because of that connection.
Video courtesy of MomokoFaust on Youtube and Mars, Inc.
The Snickers commercial above is conveying a message that if you eat a Snickers bar, your hunger will immediately disappear. This medium wants you to believe its message so the next time you're hungry, you'll buy a Snickers bar.
Which brings me to my next point:
The media don't always tell the truth. Sunny Delight (or Sunny D) is supposedly a fruit juice with important vitamins that kids need on a daily basis. However, further research can conclude that Sunny D is no better than sugary soda. It doesn't even qualify as fruit juice.The Snickers commercial above is conveying a message that if you eat a Snickers bar, your hunger will immediately disappear. This medium wants you to believe its message so the next time you're hungry, you'll buy a Snickers bar.
Which brings me to my next point:
With all this being said, we are not only consumers, but creators as well. Social networking sites such as Twitter, Facebook, and Youtube are all outlets of expression. They are ready for anyone to use. Just one click and bam- your message is sent into cyberspace and can be viewed by anyone. Nowadays, anyone can record their own music and get it out there (i.e. Youtube). As you can see, there are many forms of media created every day by average Americans.
After a week in Comm 100, I hope to expand my knowledge on just how much the media is affecting my life. I hope to recognize it easily after I attend more classes.
Has Comm 100 opened your eyes to the media or have you always been informed on how they're everywhere?
Has Comm 100 opened your eyes to the media or have you always been informed on how they're everywhere?
You mentioned that quote from Briggs and Burke refering to "the monopoloy of knowledge." Do you believe this quote to be true and if so why?
ReplyDeleteYou made a good point about sunny d advertising that it is a juice. Do you think they should be allowed to advertise it as juice if technically it isn't? Do you think this could be considered false advertisement?
ReplyDeleteVery interesting blog! With the info provided here, would you say that most advertisements are false by the Sunny D advertisement? If so, why do we really buy into the advertisements around us every day?
ReplyDeleteDo you think that parents are more likely to buy Sunny D because the advertisements say that it is really fruit juice or because their child likes how it taste?
ReplyDeleteHowever, the sad thing is that current social media causes us to give away too much information to too many individuals. The consequences are not often realized, or realized too late!
ReplyDeleteMichael, I do believe this quote, because there are some things that we should not know too much about. Vaughn,I don't think they should be allowed to advertise that. It is false advertising.
ReplyDeleteGeral, thank you! Some Sunny D ads aren't false, but we probably buy into the ads because we don't think the media would lie to us. Also, we are drawn to colorful ads and catchy songs.
Kimmy, I think parents are more likely to buy it because their child likes it.